Naysayers might retort that we should blame the low expectations of the masses for allowing something like Ugly God’s set to be considered an acceptable performance. His moves, if you can really call what he does “moves,” his chants and every horn sound effect blasted through the speakers are off the cuff, but Ugly God knows they’re enough to rouse the audience and keep them going. What are we thanking him for again?īut to Ugly God’s credit, he does show understanding in something that Wolfgang Amadeus Mozart could never pull off, and that’s the art of improvisation. “Thanks, Ugly God,” the crowd would repeat. modern day California - where women and men alike shout sexually objectifying lines and thank him for it afterward. Ugly God’s set would make the average person think they’re in a parallel universe or some absurd world - i.e.

With incessant horns, police sirens, mosh pits and water bottles constantly flung up in the air, that labelling isn’t so far off. But that’s what you would expect from a group of subversive artists like Ugly God that rose from the digital underground and are now being associated with “ Hip-Hop’s Punk Movement. Only in his world is “fuck you” considered a phrase of endearment. “Fuck you Ugly God,” the Houston rapper led chants as the audience loyally followed. A vibrant and hyper-charged dynamic (if not a rebellious one) defined Rolling Loud’s presence in the Bay Area, and fans of the fast-growing music genre were sure to leave satisfied, whether the sets elevated performances or de-heightened them.ĭo you think Mozart was allowed to yell, “Fuck you Mozart!” at the audience when he performed for Empress Maria at the Hofburg Palace? Is Carnegie Hall hosting any upcoming concerts where artists can openly smoke blunts along with their fans? At the Rolling Loud Festival, rebellious Soundcloud rappers such as Ugly God are given a platform to lash out against traditional conventions of performance. The hundreds of fans that rolled (loudly) through the various sets were there not for the astounding lyricism and fresh musicality that characterized these artists’ albums, they were there to see these artists in the flesh - attendees craved authenticity, energy and larger-than-life personality above all else, and the performers delivered. The festival was not without its fair share of dicey moments - XXXTentacion flat-out refused to perform a song to completion, Berkeley-based rapper Lil B took to the stage solely to deliver an impassioned monologue about an altercation he had with another rapper - and many of the performances were casual and spontaneous at best, lazy and sloppy at worst.Īnd yet, that was almost the point, or at least beside it. The music festival, which featured legendary rap and hip hop artists, including Travis Scott, Lil Wayne, Schoolboy Q and 21 Savage, arrived in the Bay Area this year, taking up residency at Shoreline Amphitheatre in Mountain View over this past weekend. Rap and hip-hop fans around the world can rejoice - Rolling Loud has left its roots in Miami and has taken to the road.

Lil uzi xo tour life minecraft parody